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Samantha Tierney

Overcome anxiety and feel calm, confident and in control

Welcome to Tierney’s Coaching, where beauty professionals like you learn to overcome anxiety and rediscover confidence in your career

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Welcome to Tierneys Coaching

I’m Samantha Tierney, a beauty industry expert with 19 years of experience, an award-winning salon owner, and a coach who has walked the path you’re on.

If anxiety is making your work feel overwhelming—if you’re constantly battling racing thoughts, struggling through client appointments, or feeling exhausted from pretending everything is fine—you are not alone. I’ve been there too.

That’s why I am creating something to help: to give you real, effective tools to break free from anxiety, calm your mind, and reclaim the love you have for your job. Through proven techniques like mindfulness, CBT strategies, relaxation exercises, nervous system regulation, and business boundaries, you’ll learn how to manage anxiety at work and in life—without medication.

It’s time to stop surviving and start thriving.

Anxiety doesn’t have to control your career, your confidence, or your happiness.

You deserve to feel calm, confident, and in control while doing what you love. You deserve to wake up excited for work instead of dreading it. You deserve to enjoy your success without the constant weight of anxiety holding you back.

If you’ve tried to push through, ignore it, or pretend you're fine—only to end up exhausted, overwhelmed, and burnt out—this is for you. It’s time for a real, lasting change.

Stay Connected & Get Free Anxiety Support.
Anxiety thrives in isolation, but you don’t have to go through this alone.

Sign up for my free email support series (coming soon) to receive:


💌 Regular tips & techniques for managing anxiety whilst working in the beauty industry


💌 Exclusive behind-the-scenes insights into my personal journey


💌 Special discounts & early access to new coaching and course offers


💌 Inspiring stories & motivation to keep you on track

My Personal Journey: From Anxious & Overwhelmed to Confident & Thriving

Let’s be real—anxiety SUCKS. And trying to run a beauty business while battling racing thoughts, panic, and that horrible "I-just-want-to-go-home-and-hide" feeling? Even worse.

Back in 2018/2019, I was right there. I LOVED my job, but every client appointment felt like a mountain to climb. I would smile, chat, and look completely fine on the outside, but inside? I was dizzy, nauseous, and counting down the minutes until I could escape. I was juggling being a self-employed mum, dealing with a stressful relationship, and grieving the loss of my Dad, all while keeping my business running. It was a lot.

And then one day—boom. Anxiety attack in the salon. My stress bucket officially overflowed, and I realised I couldn’t keep pretending I was okay.

So, I became OBSESSED with figuring out how to fix this. I spent years researching, testing, and learning everything I could about anxiety, trying every technique under the sun. And guess what? I cracked the code. No medication, no magic tricks—just real, practical tools that actually WORK.

Fast forward to 2022, and I faced the hardest moment of my life—losing my Mum, my best friend. But this time? I had the tools to cope. Anxiety didn’t break me. I didn’t spiral. I handled it, because everything I’d learned had truly transformed the way I dealt with stress, fear, and overwhelm.

Now? I run my business with confidence, I manage my anxiety like a pro, and I help other beauty professionals do the same. Because you shouldn’t have to choose between loving your job and feeling at peace. You deserve BOTH.

And if I can do it? So can you. Let me show you how.

Join The Waiting List

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